Viral Video Marketing - Get Your Business Noticed

Some industry experts however believe that online advertising will continue to grow as businesses seek more bang for there buck so to speak.

Online advertising is a growing aspect of business marketing in the internet age even if you don’t own an e-commerce website, and one particular brand of marketing online is of course Viral Video Marketing.

So what exactly is Viral video marketing and how can it fit into your marketing portfolio and strategy.

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic.

One of the advantages of web video marketing is the cost base. Unlike the very expensive television advertising and traditional media advertising avenues, web video marketing can be far more economical and a businesses exposure to its potential customers tends to be more than the snapshot 2 minutes or glance an advert in the national press will likely receive.

Interesting and well thought out videos can keep a customer captivated often for more than five minutes at a time and if the video is particularly interesting or sufficiently informative or funny quite often they will go viral.

This is where the true magic happens as your video is spread by word of mouth, e-mail or even gets bookmarked at the many social networks that are now part of the every day buzz of the internet. This is the viral video marketing effect.

Production cost can be very low compared to traditional televised media so this aspect alone makes web video marketing a very attractive option indeed, even for the small business owner.

Another positive benefit and aspect of viral video marketing is of course to all intents and purposes it is timeless, which flies totally in the face of normal advertising.

Simply put a TV advert for example will only be shown at certain times for pre defined number of views. For more exposure you must pay a lot more, and once your run of adverts has finished, your return on your investment will all but cease.

This is similar to traditional media advertising where an advert can run for as little as a day.

Viral video marketing is entirely the opposite as once you have made your initial investment your video can be viewed around the world at any time of the day 24/7, and as has been shown in many examples currently doing the rounds a good viral video campaign can keep your brand or message out there for years.